Wednesday, 13 April 2011

The Evolution of Cool

As im getting older my style is evolving and so is my appreciation for finer details, design and fabrics within clothing.

Stefano Pilati, creative director at YSL is probably going to be a bit of style icon for me come another 5 years. Effortless chic and just looks cool as pretty much all the time. My streetwear influence comes through a slight bit stronger at the moment.

Street to Chic.


Its all pretty busy at the moment as we are looking at further collaboration with certain stores, and companies, meeting lined up and also venturing into another area of attire.

Its all pretty hush hush as we don't want to jinx anything, its not like we are trying to build the hype and suspense, its just superstitious minds.

Its all pretty exciting and hard work. We hope it all goes to plan.

April. No Foolin'

Sunday, 3 April 2011

The Little Master

Cricket to Indians is much more then a sport. Its a serious part of their lives it gives them a sense of hope and well being, as many of them do not have much in the way of opportunities and belongings.

This is why the Indian team are the Worlds best, by winning the World Cup 2011 they proved passion and raw talent is the winning formula.

I feel very proud to be of Indian descent, and inspired especially by 'The Little Master' Sachin Tendulkar. Diving on the boundary lines at 38 years of age shows how much he wanted to bring the World Cup home for India. So highly respected in Cricket and regarded as one of the best batsman to have ever played the game.

'Sachin Tendulkar has carried Indian cricket on his shoulders for 21 years. So it was fitting we carried him on our shoulders after this win'
Virat Kholi 2011

Sachin we salute you.