Tuesday, 24 May 2011


Currently we are just working on new product, and sourcing certain fabrics, and looking at quality UK based manufactures, to push the brand and its British aesthetic.

This is all in preparation for BoxPark, the first Pop-Up mall, being only 1 of 4 new Brands to get a place we will be surrounded by the likes of Nike, Alexander McQueen, Levis to name a few so we are extremely excited about this prospect.

Our shopfit will soon follow, and I will keep a visual diary of this ongoing process. We have to decorate a 8ft x 40ft steel shipping container. Dieter Rams comes to mind. Minimal, less is more, generic modification is going to be the design brief.

"Before anything else, Preparation is the key to success"
Alexander Graham Bell

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