I recently styled my first video, working with Sincere on a playful, surreal feel, set in the heart of East London, my adopted home.
It was directed by the guys at Nice&Polite, Luke and James, which means the outcome will be pretty strong.
We tried to achieve a aspirational, highend street wear look that still appealed to Sincere's fan base. Aswell as using super brands, my label Clothsurgeon made a significant appearance along with XYE clothing, Sincere's label designed by Tom and I at House of Billiam.
It was a great day, amazing weather and great people.
Few behind the scenes pics:
Its a wrap.
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