Wednesday, 6 July 2011

Nike 1948

Nike 1948 finally re-opened. I eagerly anticipated the opening of the concept store located in heart of Shoreditch, thats slightly tucked away on Batemans Row.

The store has new longer opening hours, and a totally new shopfit, which is surrounded by interesting stories and thought out procedures throughout. For example the floor is made from recycled shoe soles, rubber burnt down and re-created into a cushioned floor.
Not a profit driven store the product is minimal but higher end.

Few pics and I may of picked up a little treat.

Swoosh. There it is.

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